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Linda Vista Farmers Market

Aarti Ivanic

School of Business

This is a continuation of an initiative that began in 2016-2017, when Ivanic's marketing research class worked with the manager of the Linda Vista Farmers Market with the purpose of expanding the customer base by getting USD students, faculty, and staff to shop there more regularly. The Linda Vista Farmers Market offers a variety of fresh produce, prepared hot foods, baked goods, plants, jewelry and more. The main patrons of the market are individuals living in the Linda Vista neighborhood. Ivanic's class helps define clear research question, delivers a final written report, and presents their findings (and promotional materials) to the manager for implementation. An important recent outcome of this ongoing collaboration has been the acceptance of USD Campus Cash at the market, which should be implemented shortly. This semester her students will be building upon the work of previous classes.